Offload your project management and your stress.

I have a proven track record of being detail, process and deadline-oriented in managing projects and budgets. At John Deere, I co-managed the company’s largest live event—a bi-annual, multi-week parts expo and conference.

• Familiar with predictive, agile and hybrid methodologies 
• Skilled at creating a cadence and communications to keep stakeholders informed

Have your campaigns truly connect the dots

I can create fully integrated campaigns or build out just the pieces you need.

• Will take a full funnel approach
• Can develop sales enablement materials to align with marketing materials

Put the power back in your PowerPoints

I have years of experience developing impactful presentations that succinctly communicate information and inspire action.

• Can create communication plans and versions for internal and external audience
• Can integrate interactive elements

Add worry-free events to your marketing mix

Events are often the most effective marketing tactics, and the most challenging to execute. I was an event program manager at John Deere and can reliably deliver:

• Creative approaches
• End-to-end planning (pre, during, post)
• Alignment and lead generation with larger marketing campaigns

Pinpoint more potential.

I am a power user of Power BI and advanced user of Excel, and can leverage data and customer research to help identify customer segments and tools to index and prioritize opportunities.

• Can creatively combine data sets
• Can build out dashboards and reports
• Can leverage the clustering and scatter plot functions in Power BI.

Map your next smart moves.

Maps are powerful tools to educate, illuminate and identify marketing opportunities, especially with multiple data set layers. I assemble maps for your team that provide practical, real-time information to make more informed decisions. 

• Can leverage tools like Power BI Azure maps, Flourish Studio and Knight Labs StoryMap JS
• See quick example below. (Desktop only)

See how online tools can help sales add up.

I can create example customer-facing calculators in Excel for review, and then convert to embeddable online versions.  

• Can leverage online calculator creators
• Provide a fresh perspective on the math to make your case

Fuel your brand with stories that entertain, and sell.

I worked as a copywriter at McKinney advertising, on brands such as Audi, Royal Caribbean, Karastan Rugs and Hunter Fans, and twelve years as a copywriter and creative team lead at John Deere. 

• Able to translate complex technical topics into consumable copy
• Can develop short form (social media) and long form copy, and retail, educational and branding content

Have your brochures read from first glance to final page.

Well-designed brochures can act as the cornerstones for campaigns and touchpoints for sales teams. I’ve had years of experience assembling these creative and effective sales pitches that can help a prospective customer across the finish line.

• Imaginative formats and approaches
• Can leverage interactive elements and embedded tools

Engage, explain, convert—online

Newer tools, like Genially, extend the possibility of easily deployed product tours that can be filled with multimedia, trivia, embedded charts and calculators and more.

• Stand out from static competitive communications
• Engage fully with your audience

Bite-sized stories with big impact

Short-form videos, that use motion, memorable copy, key “reasons-to-believe” and relevant calls to action can be incredibly effective in generating engagement. Let me add these to your marketing mix.

• Multiple formats
• Quick turnaround

Make your case convincing & memorable

I can create case studies that serve up the stats detailing the success customers have experienced, wrapped inside a story and interactive elements that draw readers in.

• Can create choose-your-own adventure paths

Keep a team on track and task.

Need a fresh perspective to kickstart a discussion? A neutral discussion leader to help a group come to a resolution? Someone who can say “parking lot this issue”?  I can help.

• Have completed facilitation training with Langevin Learning Services

Help your team generate killer insights and ideas

I can create a structured framework to provide your team the space, time, and support to do their best work.

• Can conduct background research and supply thought-starters
• Can employ diverge and converge techniques

If you need a post-mortem or “after action report” on a campaign, tactic or program, I can help interview and integrate feedback into a report that can guide future efforts about what worked and what can be improved.

• Thorough note-taking
• Objective reporting