
Hi, I’m Mark.
I am a creative marketer with over 25 years of experience helping teams discover powerful ways to connect with their customers.
I enjoy digging into data and details and collaborating to deliver the best result possible.
I have worked as a copywriter, product marketing manager and event program manager, and served in the U.S. Army Reserves.
As a Customer Marketing Manager/Campaign Activation Manager at Envu (a spinoff of Bayer Environmental Sciences), I successfully led the development and rollouts of national advertising, incentive programs, and product launches. This position required close coordination with product marketing, analysis of customer and competitive trends, ideation with commercial operations, forecasting complex multi-tier offers, and the development of custom advertising and sales enablement materials to promote key value propositions.
I also worked at John Deere in various marketing capacities, including twelve years as a copywriter and creative team lead, acting as the content planner, writer and (alongside an art director), organizing photo shoots and video shoots inside John Deere’s internal marketing communications department. During this time, I worked closely with tactical marketing teams and created campaigns to help support multiple launches.